Morphological investigation of the Poster Collection’s stock has brought to light a surprising variety of approaches where the creative will to exploit the color of the paper and the black of the ink alone is the driving force behind the posters‘ succinct statement. Typical examples come from designers like AG Fronzoni, Werner Jeker, James Victore or Buro Destruct. The work ranges from coolnessA“ to modernist ascetism, from the political manifesto to poetic abstraction.